How Social Media Changes Breaking News: Theater Shooting
On Sept. 11, 2001, I woke up to my clock radio alarm, already tuned to the college radio station, WSBU. Normally, a morning dj played music, but instead I heard my assistant news director talking about planes hitting the World Trade Center.
On July 20, 2012, I woke up, picked up my Droid phone and took a glance at Twitter (it’s a bad morning habit, that I’ve been intending to break). Here is where I saw the hashtags #theatershooting #aurora #batmanshooting. Once again, I was astonished and saddened, twelve years later, through a different form of technology.
It’s no secret that much of the public gets its breaking news alerts now through social media, mainly Twitter. Whether it’s the death of Whitney Houston or Osama Bin Laden, or who has won the Superbowl, it’s the fastest and generally reliable news source (ex. NOT Gotye’s apparent death).
The difference in this news story shows in the TYPES of posts that can be found on social media after/during a shooting. Some of the “firsts” I experienced this morning:
Social Media Club Buffalo was mentioned in a post in Preservation Nation regarding our help with the upcoming National Preservation Conference and ability to help energize and organize young professionals in the City of Buffalo.
“The only way to become something is to be it.
A lot of my design students have asked me how to become working designers. The answer is easy: start designing stuff! I have to believe this applies to any job or role you can imagine for yourself. I don’t mean this in the “wear the clothes for the job you want” sense, because that is gross and you’ll wind up driving a car more expensive than your apartment. I mean, just DO the job you want. Make up assignments and give yourself deadlines. Be as awesome as you can be and start showing people what you’ve done. The majority of the projects that make the blog rounds are self-initiated and bring tons of attention to the folks behind them. Plus, if you show people you are capable of doing the work you want to do, people with those kinds of projects will seek you out. If you don’t get hired right away, well, then you’d better invent more projects. If you’re busy being what you want to be, then… aren’t you? To quote a great friend, “fake it ’til you make it.””—http://hellogiggles.com/turnin-thirty-notes-from-my-twenties?utm_source=rss&utm_medium=rss&utm_campaign=turnin-thirty-notes-from-my-twenties
….I wrote this editorial for my campus paper….Glad I was able to find it.
Holidays lift spirits
By Nicole Schuman
My mom said a very important thing while my family chatted during dessert after Thanksgiving dinner.
"If Sept. 11 has not changed your life, something must be wrong with you."
She’s right. The conversation proceeded on to how people deal with each other, how to look at charity, how to look at other cultures and how to look at life.
So what can people do on a personal level? A different feeling accompanies this year’s holiday season. How could Sept. 11 bring more to this season of giving?
First, assess your life. How bad do you really have it? Are you homeless? Living in poverty? Dying of hunger? The list of problems seems endless.
The majority of people on this campus live comfortably. The next time you are at the bar taking a sip of fresh Labatts, don’t drown your sorrows. Look around and celebrate the situation life has brought you. Celebrate the right you have to enjoy a free moment with good friends.
The holidays are usually a time to look inside the soul and give a little more, be a little more, to the rest of the world. This year people need to look deeper. Be thankful for what you have: life and freedom. The United Nations expects nearly 1.5 million refugees to flee Afghanistan in the next few months. These people pray everyday just to stay alive.
Forgive others’ mistakes and heal personal pain. Many families will feel pain this season, due to loss or fear for their absent relatives overseas.
After Sept. 11 many people realized their mortality, especially younger people. So forget about quarrels with your roommates or fights with your parents. Live everyday with them to the best of your abilities.
Take a closer look at other cultures. Since the attacks, numerous speakers have come to campus to explain the Muslim culture and Islamic religion. Sure, anger and questions of suspicion arise when we hear talk of `holy war’ on the news, but how true is that?
People are people. We are all innocent until proven guilty. Take it easier on these people in your community and allow the time to understand them and their feelings.
It sounds simple, but give to a charity. Many people take for granted all they have. Do you really need that new CD? How many sweaters are in your closet? Could you spare a pair of shoes or a can of Spaghettios for the homeless?
Sept. 11 charities sprung up by the hundreds, but do not find harm or selfishness in giving to any other charities.
Take the initiative to even help those overseas. The Web site justgiving.com hosts a variety of charities, including aid for Afghan refugees.
Sept. 11 touched every human in some way. Even though we hope an attack of such proportions will never happen again, it may have changed our perspectives on life for the good. Everyday, be thankful for life and opportunity. During a season of traditional peace and self-reflection try to make this life a bit better.
Written by amazing guest blogger Nicole Schuman, pictured below
A few months ago I got an email from some guy named Jason who lived in D.C. I had no idea what he wanted or how he found me. He said he had a “project” he wanted to talk about. Curiosity got the best of me, and I replied.
“Sometimes I wish for falling
Wish for the release
Wish for falling through the air
To give me some relief
Because falling’s not the problem
When I’m falling I’m in peace
It’s only when I hit the ground
It causes all the grief”—Florence and the Machine, Falling
I’m almost 30 (well, less than 4 months away), and have been a music fan my whole life. I’ve seen so many changes in how we listen to music that it’s almost a seamless transition from platform to platform.
First was my Alvin and the Chipmunks Christmas Album (Gee I want a hoola hoop), then came my Janet Jackson’s Rhythm Nation cassette. I also had a Pocket Rocker with mini tapes from The Jets and Belinda Carlisle. Next I owned the Sony Discman and CD player. Then a waterproof CD player. Then Napster and MP3s and torrent sharing through the magical fiber optics of college dorms. CD burning; the revolution of the “mix tape.” Then the ipod launched, creating a feeding frenzy, allowing for a very small device to hold a hell of a lot of music. And other mp3 players followed, then our phones. Then came wireless. Pandora.
And now—the cloud. For music.
Amazon is doing it. Google is doing it. And Apple is coming right up behind next week.
It’s funny, only a few months ago I asked a coworker how come I couldn’t access my iTunes everywhere. Maybe I could, but it seemed too difficult for me, a casual user, to configure.
I discovered Pandora and Grooveshark and built my own, free, personal libraries when I was away from my device or home computer.
No matter what, with the collapse of Napster, the kabash of Limewire, there was always a way to find music and get what you needed. You may not own the music for your very own on Grooveshark, but it was there for you to use.
And now it’s time for what I’m seeing as the next generation of music consumption—the music cloud. You can access your music anywhere and everywhere. You don’t actually have to store it. There are server houses built miles wide for this stuff. Thank you, google. You can upload your iTunes tracks, any kind of downloaded mp3s, all into one system, without taking up any hard drive space on your computer.
This is big. And it’s fast. And it’s here.
Amazon celebrated the launch of their cloud music service last week with a joint marketing campaign with Lady Gaga, selling her new release, Born This Way for .99. This week Amazon Music released the Death Cab for Cutie album for $5. And you know what? You can keep these all in your cloud. Play them on your computer, your mobile phone, probably even on your TV if you want to. It’s all there for you to use. Whenever you want.
Imagine carrying a record player around everywhere. Or one of those boomboxes circa ‘Do The Right Thing.’
Google sent out invites for users to try their cloud music service this week. So far it’s earning rave reviews and weaves well into the google and android fabric.
Apple will release their iCloud service next week.
With the three biggest players in digital entertainment going head to head, the days of storing your music on your computer, may be numbered.
And it all seems so natural, just an evolutionary shift in consumption. Why didn’t we think of this sooner?
But more importantly—what could be next? Technology doesn’t stop for anything…so we may evolve once again sooner than we think.
I, for one, am excited to get my first Cloud mix…just like that good old mix tape.
We created a microsite for the Robotics Center at Roswell Park. We are one of the top Centers in the country for Robotic Surgery and needed to reorganize our robotics content and refresh our presentation.
Why Penelope Trunk Is WRONG on International Women's Day
Penelope Trunk, owner, blogger of Brazen Careerist, got my blood boiling yesterday with this post.
As much as I do not want you to go to her blog, I feel it is my duty, as a proud, educated female, to inform people, men and women, of what backwards thinking can do to a society.
Trunk’s post, “The Workplace Should Be Segregated. Maybe,” is full of scientific jargon, disguised as practical theory, on why women should be in certain jobs, and men should be in certain jobs.
In short: “One of the worst adages of feminism was “you can be anything.” Because you can’t.”
In my opinion, on this International Women’s Day, that kind of thought is what not just feminists, but women in general, have been trying to fight for years.
And they are winning.
The sad part is, that Trunk, who is a successful woman in her own right, believes it, and does everything in her power to disprove it. She believes women are more willing to be with children than their husbands or male partners. She believes women are not neurologically cut out for work in mathematical and scientific industries. She believes women are not competitive in the workplace. She believes all people that run start-up companies are slightly technically insane and have boughts of mental illness.
Let’s take a look at these theories, shall we?
1. "Most notably I’ve pointed out that women want to be with kids more than men do. That explains Pew’s findings that most women want part time jobs rather than full time jobs after they have kids, but men do not.
Ok, I understand the world is full of choices. A lot of women really do want to be moms, some women want to be CEOS. Some women want to be both. It is a choice, that luckily, in 2011, we are free to make. But honestly, I can’t say I haven’t met a guy that hasn’t expressed an interest in being a stay-at-home dad. Most guys would kill for that kind of luxury. At least the men I have talked to have. But honestly, most educated people want to DO something with their degree. Otherwise, what is the point of spending all that time and money? Men or women, it seems as though it would be a waste. My beef here is that Trunk makes these grand generalizations based on a few studies in her favor. Everyone has different goals, hopes and dreams. Why marginalize them based on gender?
2. “Men are better at very high-level math, science and engineering.”
So it should not be surprising or controversial that studies repeatedly find that there are large gender differences among extremely gifted math students. More boys are gifted.
Now the world starts making sense. This is why there are more men in math and science positions in universities. This is why the hot-shot companies in Silicon Valley are full of male engineers and not women. And this is why we need to stop complaining that science departments are boys clubs. It’s not just the department—high end scientific thinking is a boys club.
Ok, I work at a nationally-ranked medical institute. I will not include them in this because this is an opinion piece and does not reflect or impact any of the ideas of my workplace. (But if you really wanted to know and are smart enough, google me.). One of the deputy directors in charge of the ENTIRE INSTITUTE is a woman. She is also a doctor and a research scientist. There are many many women doctors, researchers and residents here. I am so proud that the VP of my department is a woman, who also deals with analytics and budgets. Women can be whatever they want. I see this everyday, and it’s extremely inspiring.
3. "Highly competitive sales jobs are not for most women."
Honestly, I believe women are the most competitive people in the workplace. We have to work harder to get people to take us seriously. We have to think faster to achieve levels of leadership. Women continually go above and beyond, and many love the challenge of competition.
4. "Men are best suited for the insanely fast-paced startup arena."
If you poll women who are CEOs of venture-backed startups as well as mothers, you will find that most women have either lost their marriage or their sanity while trying to run a startup and a family. Of course, no woman (besides me) will say this publicly because it will kill her career as an entrepreneur. One woman, (who has been lauded on TechCrunch for her startup), told me confidentially that she is getting a divorce and her husband thinks her drive is pathological. Which, frankly, is probably true, because much has been written about how most successful entrepreneurs are almost-but-not-quite crazy.
Today I came about this article in The Harvard Business Review: Banking on Women and Girls, Key to Global Poverty Alleviation. While it was mostly about microfinancing and loans and insurance, it was also about companies and businesses started by women in developing nations. These women are not crazy. They are perfectly rational. They need to provide for their families. Instead of getting someone else to do it, they are taking it into their own hands. And they are succeeding. Women entrepreneurs are quickly moving up the ladder as economic saviors. It is hard work, but hardly pathological. Being able to start your own business is not only a dream for women, but everyone. It is a staple of being an American. We have these freedoms and these choices. Women in developing nations are now being able to realize these dreams too.
One of my favorite stories of a woman who truly has it all, is St. Bonaventure Alumna, Deb Henretta. Henretta not only has a family and a successful marriage, she is also on the Forbes 100 Most Powerful Women list. Deb is one of the head executives at Proctor and Gamble and truly has made a name for herself. She is someone I would hope would refute the garbage Ms. Trunk is creating. She is kind, selfless AND business savvy. It can be done.
I’m only hoping that today, on International Women’s Day, women realize how lucky we are. We still have a long way to go, but our ability to chose our life and career paths has greatly expanded over the years. “You can be whatever you want” is not feminist rhetoric, it’s a belief that should be encouraged when raising your children, boy or girl. It’s a belief that shouldn’t weaken as you get older. Never give up. Even if people like Trunk believe that you can’t, you always can.
I work in the world of web content, social media and online marketing. While every ‘expert’ insists that content is ‘king,’ it is also necessary to determine what ‘context’ you are delivering your message in, an idea brought up to me through a brief twitter passing with Eric Mower and Associate’s Social Media Strategist, Matt Hames (@mhames).
The people who use Twitter can be a completely different demographic than the people who use Facebook or read blogs. Everyone is using social media for their own purpose. It’s a very narcissistic practice if you think about it. “What works best for me? How do I want content delivered to me? I can choose what I wish to pay attention to and what I wish to ignore.”
In the end, narcissism is what powers the internet.
Users power the internet.
Marketing firms do not power the internet. Social Media Managers do not power the internet. They are merely the navigators in the stream of information that is continuously pouring down on users.
A recent study from ExactTarget/CoTweet noted the reasons that users unlike brands on Facebook.
Before she showed me the chart, my coworker asked me why I would ‘unlike’ a brand or group on Facebook.
I told her, “If they flood me with content or have too much ad speak, I will unfollow them.”
Low and behold, those two reasons were at the top of the list.
So stop thinking like a marketer and just be a user.
What would YOU like to see on a facebook page? What would get you to take a second glance at something? Why do you follow the brands you do?
I started following @toyota on Twitter recently because not only am I a brand loyalist, I also wanted to keep up with their latest news and to see how they have rebounded from the latest recalls.
They also directly interacted with me when I bought my first new car a few months back, a Toyota Yaris.
I started following @doscaminos Mexican restaurant on Twitter when in New York City a few weeks back. I was debating whether or not to go there for a drink. I tweeted, “should I head out to @doscaminos?”
Within 30 seconds @doscaminos tweeted me back saying to bring friends and they couldn’t wait to see me.
I like that! A humanized brand!
For my own Twitter account I have all kinds of followers. Social media people, tech geeks, moms, hockey fans. Not everyone is following me for the same reasons. So I try not to just talk social media. I try not to just talk about sports. I basically just tweet as myself. I understand brands have corporate cultures and rules and whatnot, but honestly, people just want to follow brands that they can relate to. Brands that act like themselves.
See, told you the narcissism would resurface.
So my advice? Just be you in your social media practices. Give a little news or corporate branding here and there, but mostly be human. Remember your users give you power. They decide how important you are.